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| − | {{use British English|date=August 2010}} | + | {{Use dmy dates|date=November 2016}} |
| − | {{Use dmy dates|date=March 2014}} | + | {{Use Indian English|date=November 2016}} |
| − | {{Infobox brand | + | {{Infobox person |
| − | | name = Yorkshire Tea | + | | name = Ashmitha |
| − | | logo = [[File:Yorkshire Tea Logo.png]] | + | | image = |
| − | | image = | + | | caption = |
| − | | caption = Let's Have a Proper Brew | + | | birth_name = Ashmitha Subramaniyam |
| − | | producttype = [[Tea]] | + | | birth_date = |
| − | | currentowner = [[Bettys and Taylors of Harrogate|Bettys & Taylors Group]] | + | | birth_place = [[Chennai]], [[India]] |
| − | | producedby = Taylors of Harrogate
| + | | residence = |
| − | | country = [[England]]
| + | | other_names = |
| − | | introduced = 1886 | + | | occupation = Actress |
| − | | discontinued =
| + | | years_active = 2013–present |
| − | | related = | + | | imagesize = |
| − | | markets = | + | | homepage = |
| − | | previousowners = | + | | notable role = |
| − | | trademarkregistrations = | |
| − | | ambassadors = | |
| − | | tagline = "Let's have a proper brew" | |
| − | | website = {{URL|www.yorkshiretea.co.uk}}
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| | }} | | }} |
| − | '''Yorkshire Tea''' is a [[black tea]] [[Tea blending and additives|blend]] produced by [[Bettys and Taylors of Harrogate|The Bettys & Taylors Group]]. It is the third most popular tea brand in the UK, and was introduced in 1886 by Charles Edward Taylor. Founded as CE Taylor & Co., later shortened to "Taylor's", the company was purchased by rival 'Betty's Tea Rooms' which today forms [[Bettys and Taylors of Harrogate|The Bettys & Taylors Group]]. Taylor's is still based in [[Harrogate]], [[Yorkshire]], in the first 'Betty's' tea room. The group is still owned by the founder of Betty's' family, Fredrick Belmont and is currently chaired by Lesley Wild.<ref>{{cite web|url=http://www.yorkshiretea.co.uk/about-us/yorkshire-tea-who-we-are.php|title=Who We Are|publisher=Bettys & Taylors of Harrogate Limited|accessdate=5 July 2014}}</ref> The company is one of the few remaining family tea and coffee merchants in the country, whilst competing with the British-owned [[PG Tips]] ([[Unilever]]) and [[Tetley]] ([[Tata Group|Tata]]), where Yorkshire Tea is now the second most purchased tea brand in the UK, overtaking [[Twinings]] and [[Typhoo]].
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| − | ==Products==
| + | '''Ashmitha''' is an Indian film actress who has appeared in Tamil language films. After making her debut in the Tamil film ''[[Veeram (2014 film)|Veeram]]'' (2014), she has been in films including ''[[Ninaithathu Yaaro]]'' (2014) and ''[[Atti (film)|Atti]]'' (2016). |
| − | Yorkshire Tea uses varieties of tea grown in [[Assam]], [[Sri Lanka]], and [[Kenya]], blended to form four varieties:
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| − | *Yorkshire Tea (commonly known as Yorkshire Red)
| + | ==Career== |
| − | *Yorkshire Tea for [[Hard Water]]
| + | Born in Chennai, Ashmitha attended [[Don Bosco matriculation school]] in [[Vyasarpadi]], Chennai. In 2014, Ashmitha worked on four films, with her first release being the [[Ajith Kumar|Ajith]]-starrer ''[[Veeram (2014 film)|Veeram]]'', where she portrayed the small supporting role of the daughter of [[Thambi Ramaiah]]'s character. She was also subsequently seen in [[Vikraman]]'s family drama ''[[Ninaithathu Yaaro]]'' and then as a rape victim in Ramakrishnan's ''Pongadi Neengalum Unga Kadhalum'', though neither film did well at the box office. The first film she had shot for, Yuvan's ''Athiyayam'', also had a low-profile release during the year.<ref>https://twitter.com/Vinayak4709/status/406642700910215168</ref><ref>https://www.youtube.com/watch?v=fXYriWcC5fI</ref><ref>https://www.youtube.com/watch?v=lHqdu_-_6bw</ref> |
| − | *Yorkshire Gold
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| − | *Yorkshire Tea Decaffeinated
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| − | The Yorkshire Tea brand is [[brand extension|being extended]] to include a range of cakes, biscuits, and fruit loaves, sold as being complementary to drinking tea by its parent company [[Bettys and Taylors of Harrogate|The Bettys & Taylors Group]], which owns cookery schools and tea rooms.
| + | Both of her initial films as the lead actress had long-delayed releases in December 2016. Despite beginning work in 2014, ''[[Pazhaya Vannarapettai]]'' released first followed by ''[[Atti (film)|Atti]]'' opposite [[Ma Ka Pa Anand]], where she portrayed a speech therapist.<ref>http://www.deccanchronicle.com/160105/entertainment-kollywood/article/ma-ka-pa-anand-turns-solo-hero</ref><ref>http://www.indiaglitz.com/atti-tamil-movie-review-19210.html</ref><ref>http://timesofindia.indiatimes.com/entertainment/tamil/movie-reviews/Pazhaya-Vannarapettai/movie-review/55744097.cms</ref> |
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| − | ==History== | + | ==Filmography== |
| − | [[File:Yorkshire Tea Gold.jpg|thumb|right|250px|Yorkshire Tea packaging. A box of Yorkshire Gold tea]] [[File:YorkshireTea.jpg|thumb|right|250px|Yorkshire Tea packaging. This variety is for use in a [[hard water]] areas. ]]
| + | {| class="wikitable" |
| − | Yorkshire Tea was introduced by Charles Edward Taylor and his brother in 1883, creating their company, CE Taylor & Co., which was later shortened to "Taylor's". The brothers later opened "Tea Kiosks" in the [[Yorkshire]] towns of [[Harrogate]] and [[Ilkley]], and in 1962, local tea room competitor 'Betty's' took over 'Taylor's', renamed it 'Taylors of Harrogate' and formed [[Bettys and Taylors of Harrogate|The Bettys & Taylors Group]], which still to this day, is owned by the family of Fredrick Belmont, who founded 'Betty's Tea Rooms'. The Group now uses the 'Bettys' and 'Taylors' brands in a number of industries including Yorkshire Tea and Taylors Coffee Merchants under the 'Taylors of Harrogate' name and Bettys Tea Rooms, Bettys Cookery School and Bettys Confectionery under the 'Bettys' brand.
| + | |- style="background:#cccccf; text-align:center;" |
| | + | | '''Year''' || '''Film''' || '''Role''' || '''Notes''' |
| | + | |- |
| | + | |rowspan="4"|2014 || ''[[Veeram (2014 film)|Veeram]]'' || Savarimuthu's daughter || |
| | + | |- |
| | + | | ''[[Ninaithathu Yaaro]]'' || || |
| | + | |- |
| | + | | ''Pongadi Neengalum Unga Kadhalum'' || Sameera || |
| | + | |- |
| | + | | ''Athiyayam'' || || |
| | + | |- |
| | + | |rowspan="2"|2016 || ''[[Pazhaya Vannarapettai]]'' || || |
| | + | |- |
| | + | | ''[[Atti (film)|Atti]]'' || || |
| | + | |- |
| | + | [[Niram Maaratha Pookkal (TV series)|Niram Maaratha Pookkal]] |
| | + | |} |
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| − | When [[Safeway (UK)|Safeway]] was taken over by [[West Yorkshire]]-based [[Morrisons]] in 2004, commentators in the London press noted the amount of shelf space in one former Safeway store that was suddenly given over to Yorkshire Tea.<ref>{{cite news | title = Safeway stayaway | url = http://business.timesonline.co.uk/tol/business/columnists/article471973.ece | newspaper = The Times | date = 20 August 2004 | accessdate = 15 July 2007 | location=London | first=Dominic | last=Walsh}} {{subscription required}}</ref>
| + | ==Television== |
| − | | + | {| class="wikitable" |
| − | In 2009, the [[Charles, Prince of Wales|Prince of Wales]] granted Yorkshire Tea a [[Royal Warrant of Appointment (United Kingdom)|Royal Warrant]].<ref>{{cite news | url=http://www.yorkshirepost.co.uk/news/around-yorkshire/local-stories/yorkshire_tea_firm_granted_royal_seal_of_approval_1_2331573 | title=Yorkshire tea firm granted Royal seal of approval | date=15 January 2009 | work=Yorkshire Post | accessdate=26 September 2011}}</ref>
| + | |- style="background:#cccccf; text-align:center;" |
| − | | + | | '''Year''' || '''Film''' || '''Role''' || '''Channel''' |
| − | Until 2011 Taylor’s of Harrogate supplied the tea free to branches of the WI ([[Women's Institutes|Women's Institute]]).<ref>{{cite news| last = | first = | title = The tea's off, ladies: Potty bureaucracy at the WI means the end of free cuppas for members | url = http://www.dailymail.co.uk/news/article-1365744/The-teas-ladies-Potty-bureaucracy-WI-means-end-free-cuppas-members.html | publisher = Associated Newspapers Ltd | date = 13 March 2011 | accessdate = 15 September 2012 }}</ref> The company has also sponsored [[ITV1]]'s Yorkshire-based ''[[Heartbeat (UK TV series)|Heartbeat]]'' from 1998–2001.<ref>{{cite news | url=http://www.thegrocer.co.uk/topics/a-warming-heartbeat/95563.article | title=A warming Heartbeat | date=31 July 2004 | newspaper=The Grocer | accessdate=15 March 2012}}</ref>
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| − | | + | | 2017-Present || [[Niram Maaratha Pookkal (TV series)|Niram Maaratha Pookkal]] || Venmathi |
| − | By 2015, Yorkshire Tea was the third best-selling tea brand in Britain behind [[Tetley Tea|Tetley]] and [[PG Tips]].<ref>{{cite news|title=Tea sales plummet UK-wide... but Yorkshire Tea bucks the trend|url=http://www.yorkpress.co.uk/news/13576638.Tea_sales_plummet_UK_wide____but_Yorkshire_Tea_bucks_the_trend/?ref=rss|accessdate=21 August 2017|work=York Press|date=5 August 2015}}</ref> By September 2017, it was the second best-selling brand behind PG Tips after having overtaken Tetley on sales in the traditional "black tea" market.<ref>{{cite news|last1=Behrens|first1=David|title=How Yorkshire Tea grew from a local brand to be the nation’s cup of tea|url=http://www.yorkshirepost.co.uk/news/how-yorkshire-tea-grew-from-a-local-brand-to-be-the-nation-s-cup-of-tea-1-8736132|accessdate=5 September 2017|work=The Yorkshire Post|date=5 September 2017}}</ref>
| + | | [[Zee Tamil]] |
| − | | + | |- |
| − | ==Advertising and popular culture==
| + | |} |
| − | In 2007, a new TV campaign was created using the line "Try It, You'll See", voiced by [[Bill Nighy]].<ref>{{cite web|url=http://www.billnighy.info/2006/07/21/yorkshire-tea-now-they-really-owe-him-money/ |title=Yorkshire tea : Now they really owe him money.|date=21 July 2006|accessdate=7 February 2016}}</ref>
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| − | Yorkshire Gold is mentioned in the popular Showtime TV series [[Homeland (TV series)|''Homeland'']] as a favourite of protagonist [[Sergeant]] [[Nicholas Brody]].<ref>{{cite news|last=Nicholson |first=Rebecca |url=https://www.theguardian.com/tv-and-radio/tvandradioblog/2012/apr/01/homeland-series-one-episode-seven |title=Homeland: series one, episode seven | Television & radio |newspaper=The Guardian |date=1 April 2012 |accessdate=30 March 2014}}</ref> Ian Brabbin, tea buyer at Bettys and Taylors of Harrogate said: "We were both surprised and delighted to discover that Yorkshire Gold has been given such a starring role in ''Homeland'' and are looking forward to seeing the show when it arrives on our screens here later in the year. We are no strangers to the small screen - Yorkshire Tea has also made a cameo appearance on ''Friends'', not to mention our ever growing band of celebrity fans such as Noel Gallagher and Alan Carr."<ref>{{cite news |url=http://www.harrogateadvertiser.co.uk/news/harrogate-district/yorkshire-gold-takes-starring-role-in-drama-1-4115544 |title=Yorkshire Gold takes starring role in drama |newspaper=Harrogate Advertiser |date=10 January 2012 |accessdate=30 March 2014}}</ref>
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| − | Also on the celebrity fan list are [[Russell Crowe]], who posted on [[Twitter]] about the beverage in 2012,<ref>{{cite web|url=https://twitter.com/russellcrowe/status/262975684870299649 |title=Found Yorkshire tea at Myers of Keswick on Hudson Street, NY|publisher=Twitter.com |date=29 October 2012|accessdate= 19 December 2013}}</ref> and who visited Yorkshire Teas' headquarters in Harrogate whilst touring with his band.<ref>{{cite news|last1=Newton|first1=Grace|title=Russell Crowe visits Yorkshire Tea factory in Harrogate|url=http://www.yorkshirepost.co.uk/news/russell-crowe-visits-yorkshire-tea-factory-in-harrogate-1-8781774|accessdate=2 October 2017|work=The Yorkshire Post|date=1 October 2017}}</ref> Other aficionados include [[Martha Reeves]], who was also featured on the social media site holding Yorkshire Tea paraphernalia,<ref>{{cite web|url=https://twitter.com/Nath_Brudenell/status/412280677519093760/photo/1|title=A real lady.... MARTHA REEVES loves Yorkshire Tea!|publisher= Twitter.com |date=15 December 2013|accessdate= 19 December 2013}}</ref> and [[Sir Patrick Stewart]] who indicated Yorkshire Gold as his favourite tea during a [[Reddit]] AMA.<ref>{{cite web|url=https://www.reddit.com/r/IAmA/comments/3hq15d/i_am_actor_patrick_stewart_of_yorkshire_xmen_star/cu9jy67|title=I am actor Patrick Stewart of Yorkshire, X-Men, Star Trek and Blunt Talk. AMA!|publisher= reddit.com |date=20 August 2015|accessdate= 20 August 2015}}</ref>
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| − | Yorkshire Tea is notable for its packaging which features romanticised Yorkshire Dales landscapes, although from time to time it explores other themes. As an official supporter of the Grand Départ of the [[2014 Tour de France]] in Yorkshire,<ref>{{cite web|title=Sponsors|url=http://www.letour.com/le-tour/2014/us/partners.html|website=Le Tour de France|accessdate=23 July 2014}}</ref> Yorkshire Tea produced a special edition sample pack rebranded as Yorkshire Thé.<ref>{{cite web|title=Yorkshire Thé|url=http://yorkshiretea.co.uk/blog/2014/06/yorkshire-the/|website=Yorkshire Tea|accessdate=23 July 2014|date=18 June 2014}}</ref> As well as the name change, the orange on the usual box was replaced with yellow.
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| − | In 2016 Yorkshire Tea was made available inside a promotional tea caddy linked to a tree planting campaign with artwork featuring characters from the children's book [[The Gruffalo]] and branded ''Yorkshire Tree''.
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| − | ==See also==
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| − | *[[Bettys and Taylors of Harrogate]]
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| | ==References== | | ==References== |
| − | {{Reflist|30em}} | + | {{Reflist|2}} |
| − | | |
| − | ==External links==
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| − | * {{Official website|https://www.yorkshiretea.co.uk/}}
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| − | * [http://www.brandsofbritain.com/Yorkshire-Tea-s/1921.htm Yorkshire Tea in USA]
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| − | {{Teas}}
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| − | [[Category:1886 establishments in England]] | + | {{DEFAULTSORT:Ashmitha}} |
| − | [[Category:English brands]] | + | [[Category:Indian film actresses]] |
| − | [[Category:Tea brands in United Kingdom]] | + | [[Category:Tamil actresses]] |
| − | [[Category:Yorkshire cuisine]] | + | [[Category:Living people]] |
| − | [[Category:English drinks]] | + | [[Category:Actresses in Tamil cinema]] |
| | + | [[Category:Actresses from Chennai]] |
| | + | [[Category:Year of birth missing (living people)]] |
| | + | [[Category:21st-century Indian actresses]] |
Both of her initial films as the lead actress had long-delayed releases in December 2016. Despite beginning work in 2014, Pazhaya Vannarapettai released first followed by Atti opposite Ma Ka Pa Anand, where she portrayed a speech therapist.[4][5][6]
